A little bit of context:
Long story short:
Today as Chief Creative Officer (CCO)  and Head of Business Transformation at TBWA SPAIN, I have spent my last few years as CCO/partner in the UK-based innovative agency ForeverBeta and previously as CCO at VML SPAIN, CCO at Ogilvy Madrid, ECD at Cheil Iberia, and also agencies such as Lola Madrid, Leo Burnett (Brazil, Lisbon, and Spain), Publicis and Loducca Brazil.
Out of my experience, I have a good understanding of different markets such as Brasil, Portugal, UK, USA, Spain, and Korea with fluent English, Portuguese, and Spanish.
I have led global brands across different markets (Jeep, Chrysler, Magnum Ice cream, Unilever, Chesterfield...) as well as national and international brands (Samsung, Santander, Mcdonald´s, Iberia, Ford, Fiat, P&G, Heineken…)
Over my career I led big multinational offices and have been part of many global creative councils (TBWA, VML, Ogilvy, Leo Burnett, and Cheil) working across all disciplines (Digital, Mobile, Performance, Innovation, Integrated) and awarded in every major festival (list below)
In the UK, I have led my own innovative agency as a partner (ForeverBeta London), feeding my interest in innovation, technology, and business culture and transformation until finally coming back to Spain to lead TBWA.
`I consider myself a curious creative and relentless leader and a proud father of 3 amazing girls.
Paulo.areas@gmail.com
Awards:
Cannes GOLD – CYBER – Ford Max Motor Dreams
Cannes SILVER - DIRECT - Test Betico
Cannes BRONZE - MEDIA - The Big Issue - I am here
Cannes SILVER – DIRECT - Twitter The Other sound of the sea
Cannes BRONZE – INNOVATIVE USE AUDIO – Ford Sound of Glory
Cannes SILVER – DESIGN– Kiss TV Songs without music
Cannes BRONZE – MOBILE – Samsung Smart Toys
Cannes BRONZE – MOBILE – Ford Max Motor Dreams
Cannes BRONZE – CYBER – Ford Max Motor Dreams
Cannes BRONZE – CONTENT– Kiss TV Songs without music
Cannes SILVER – DESIGN – P&G Tide
Cannes BRONZE – PRINT – P&G Tide
Cannes SILVER – CYBER – P&G Oral B Corn
Cannes BRONZE – CYBER – P&G Oral B Brocolli
Cannes - GOLD – FILM– ISA
Cannes - BRONZE - MEDIA - Carrefour
Creative Circle UK-  GOLD - Experiential - Peperami Wedding
Creative Circle UK-  GOLD - Experimental - I am Here
Creative Circle UK - GOLD - Interactive OOH - The Big Issue
Creative Circle UK-  Silver - Design - Hospitality Rising UK
Creative Circle UK - SILVER - Innovation OOH - I am Here
Creative Circle UK-  SILVER - Media - The Big Issue
Creative Circle UK - BRONZE - Interactive OOH - Decode the truth / Amazon Prime
Creative Circle UK - BRONZE - OOH - Clarksons F***er / Amazon Prime
Creative Circle UK-  BRONZE - Idea - The Big Issue
Creative Circle UK-  BRONZE - Digital OOH - The Big Issue
Creative Circle UK - BRONZE - Design - Barnardos
Creative Circle UK - SILVER - Design - Bedtime Stories
Creative Circle UK-  BRONZE - Idea - Bedtime Storie
The Drum Awards UK - Best Pivot Experiential - Peperami Wedding
The Drum Awards UK - Best design - Hospitality Rising UK
The Drum Awards UK - Best use of location - The Big issue - I am Here
The Drum Awards UK - Best use of OOH - The Big issue - I am Here
The Drum Awards UK - Best use of data - The Big issue - I am Here
The Drum Awards UK - Innovation OOH - The Big issue - I am Here
Best UK Brand Documentary 2021 - Image Beyond Kaspersky
Epica - BRONZE – Cyber – Ford Max Motor Dreams
Clio Awards – BRONZE – CYBER – Ford Max Motor Dreams
Clio Awards – SILVER – Mobile – Ford Max Motor Dreams
One Show - BRONCE - Test Betico
One Show – BRONZE – TV -  FIAT SPA
One Show – MERIT – CYBER - P&G Barbecue
One Show – BRONZE – MEDIA – Carrefour Booksal
One Show - BRONZE - DIRECT - Test Betico
One Show - MERIT - PR - Test Betico
One Show – MERIT - Design – P&G Switch Off
D&AD – MERIT – ARTDIRECTION - Fiat Windows
D&AD – MERIT – ARTDIRECTION - Fiat Numbers
D&AD - WOOD PENCIL - Test Betico
LIA - SILVER - Test Betico
LIA - BRONZE - Ford First Drive
Effies (Spain)  - SILVER - The other sound of the sea
Effies (Spain)  - GOLD - Central Lechera Asturiana
Effies (Spain)  - SILVER - CLAS brand building.
Effies (Middle East) - BRONZE - KFC Originals
ADCE – GOLD – INTEGRATED - The Most Expensive Objects
ADCE – SILVER - Design – P&G Switch Off
ADCE - GOLD - Bird House Alarm Generali
El Sol de Iberoamerica - GOLD - HEALTH - Test Betico
El Sol de Iberoamerica – GOLD – DESIGN -  Ford Max Motor Dreams
El Sol de Iberoamerica – BRONZE - GAMING– Ford First Drive
El Sol de Iberoamerica – SILVER - CONTENT–M80 Ghost Festival
El Sol de Iberoamerica – SILVER – OUTDOOR – BloodSports
El Sol de Iberoamerica – BRONZE - MEDIA –M80 Ghost Festival
El Sol de Iberoamerica – BRONZE - TV –Once Lotery Father
El Sol de Iberoamerica – BRONZE - DESIGN –Bloodsports
El Sol de Iberoamerica – BRONZE - RADIO –Ford Water
El Sol de Iberoamerica – BRONZE - CYBER – Ford Max Motor Dreams
El Sol de Iberoamerica – BRONZE - MOBILE – Ford Max Motor Dreams
El Sol de Iberoamerica – BRONZE - PROMO – Bloodsports
El Sol de Iberoamerica – BRONZE - CYBER – Iberia San Valentin
El Sol de Iberoamerica – GOLD – MEDIA -  DGT The Most Expensive Objects
El Sol de Iberoamerica – BRONZE - TV– DGT The Most Expensive Objects
El Sol de Iberoamerica – BRONZE – CYBER – DGT Breathing Billboard
El Sol de Iberoamerica – BRONZE - PR –FORD Merry Little Cars
El Ojo De Iberoamerica – SILVER – DESIGN – Generali BirdHouse Alarm
El Ojo De Iberoamerica – SILVER – SUSTAINABLE – Generali BirdHouse Alarm
El Ojo De Iberoamerica – SILVER – TV – DGT The Most Expensive Objects
El Ojo De Iberoamerica – BRONZE – TV – DGT The Most Expensive Objects
El Ojo De Iberoamerica – BRONZE – MEDIA – Ford Lights
El Ojo De Iberoamerica – BRONZE – DIRECT – Ford Lights
El Ojo -  GRANDPRIX– OUTDOOR – Jornal da Tarde Highlighter
EL Ojo – GOLD – MOBILE - Ford Max Motor Dreams
EL Ojo – GOLD – INNOVATION - Ford Max Motor Dreams
EL Ojo – SILVER – DESIGN - Ford Max Motor Dreams
EL Ojo – SILVER – INTERACTIVE - Ford Max Motor Dreams
EL Ojo – SILVER – RADIO - Ford Agua
EL Ojo – BRONZE – RADIO - M80 Ghost Festival
EL Ojo – BRONZE –EXPERIENCE – Bloodsports
EL Ojo – GOLD – PRINT - ChupaChups Stadium
EL Ojo – GOLD – PRINT - ChupaChups Square
EL Ojo – GOLD – PRINT - ChupaChups Bar
FIap – GOLD – OUTDOOR - Jornal da Tarde Highlighter
Fiap – GOLD –OUTDOOR -  ChupaChups Stadium
Fiap – GOLD – OUTDOOR - ChupaChups Bar
Fiap – GOLD – OUTDOOR - ChupaChups Square
Fiap – GOLD – PRINT- Ariston Polo Shirt
Fiap – GOLD – PRINT- Ariston Jeans
Fiap – SILVER – PRINT – Heredia coffee Concerts
Fiap – SILVER – PRINT – Heredia coffee Movies
Fiap – BRONZE – M80 Ghost Festival
Fiap – BRONZE - Ford Max Motor Dreams
CdeC (Spain) – SILVER – Generali Birdhouse Alarm
CdeC (Spain) – BRONZE – Ford Max Motor Dreams
CdeC (Spain) – BRONZE – Ford Sound of Glory
CdeC (Spain) - MERIT - Melanoma Collection Generali
CdeC (Spain) - BRONZE - Cruz Campo I Hate You
CdeC (SPAIN) – BRONZE – TV – The Most Expensive Objects
CdeC (SPAIN) – BRONZE – Campaign – The Most Expensive Objects
CCSP (Brazilian Advertising Book) – BRONZE – OUTDOOR - Jornal da Tarde Highlighter
CCSP (Brazilian Advertising Book) – BRONZE – OUTDOOR – CVV Doors
CCSP (Brazilian Advertising Book) – BRONZE – PRINT – EPA Interior Design
CCSP (Brazilian Advertising Book) – SILVER – MEDIA – Carrefour BookSale
Inspirational (Spain)  – GOLD – BloodSports
Inspirational (Spain)  – GOLD – Ford Max Motor Dreams
Cannes Shortlist – INNOVATION – Ford Max Motor Dreams
Cannes Shortlist – MOBILE – Ford Max Motor Dreams 
Cannes Shortlist – PR – Ford Max Motor Dreams 
Cannes Shortlist – PRODUCT DESIGN – Ford Max Motor Dreams 
Cannes Shortlist – DIGITAL CRAFT – Ford Max Motor Dreams 
Cannes Shortlist – PR – Ford Max Motor Dreams 
Cannes Shortlist – FILM – DGT The Most Expensive Objects
Cannes Shortlist – RADIO – Ford Water
Cannes Shortlist – BRANDED CONTENT – Kiss TV Songs without music
Cannes Shortlist – PR – Ford Merry Little Cars
Cannes Shortlist – DESIGN – Generali BirdHouse Alarm
Cannes Shortlist – PR – Generali BirdHouse Alarm
Cannes Shortlist – PRODUCT DESIGN – Generali BirdHouse Alarm
Cannes Shortlist – MEDIA – MonkeyWeek Garage Concerts
Cannes Shortlist – OUTDOOR – MonkeyWeek Garage Concerts
Cannes Shortlist – OUTDOOR – ChupaChups Stadium
Cannes Shortlist – OUTDOOR – ChupaChups Bar
Cannes Shortlist – OUTDOOR – ChupaChups Square
Cannes Shortlist – PRINT – Ariston PoloShirt
Cannes Shortlist – PRINT – Ariston Jeans
Cannes Shortlist – PRINT – Fiat Windows
Cannes Shortlist – PRINT – Fiat Numbers
Cannes Shortlist – OUTDOOR – Jornal da Tarde Highlighter
Cannes Shortlist – PRINT – Fiat Woman
Cannes Shortlist – PRINT Fiat Couple
Cannes shortlist – MEDIA – Carrefour Booksale
Cannes Shortlist - GAMING EXPERIENCE - Ford First Drive
Cannes Shortlist - PR - Ford First Drive
...that I remember :)


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