A little bit of context:
Long story short:
I am currently the Chief Creative Officer (CCO) and Head of Business Transformation at TBWA Spain. Over the past few years, I have served as CCO and Partner at the UK-based innovation agency Forever Beta. Prior to that, I held positions as CCO at VML Spain, CCO at Ogilvy Madrid, and Executive Creative Director at Cheil Iberia, as well as creative leadership roles at agencies including Lola Madrid, Leo Burnett (Brazil, Lisbon, and Spain), Publicis, and Loducca Brazil.
My experience has given me a deep understanding of diverse markets, including Brazil, Portugal, the United Kingdom, the United States, Spain, and South Korea. I am fluent in English, Portuguese, and Spanish.
I have led global brands across multiple markets, including Jeep, Chrysler, Magnum Ice Cream, Unilever, and Chesterfield, as well as national and international brands such as Samsung, Santander, McDonald’s, Iberia, Ford, Fiat, P&G, and Heineken.
Throughout my career, I have led large multinational teams and offices and have participated in numerous global creative councils across TBWA, VML, Ogilvy, Leo Burnett, and Cheil. I have worked across all disciplines, including digital, mobile, performance marketing, innovation, and integrated communications, and have been recognized with awards at every major international creative festival (see list below).
Along the way, I have cultivated a strong passion for innovation, experience, technology, business culture, and transformation. This journey ultimately brought me back from London to Spain to help lead TBWA through its next chapter of growth and evolution.
I consider myself a curious, creative, and relentless leader, as well as the proud father of three amazing daughters.
Paulo.areas@gmail.com
Awards:
Cannes GOLD – CYBER – Ford Max Motor Dreams
Cannes SILVER - DIRECT - Test BEtico - Betis
Cannes BRONZE - MEDIA - The Big Issue - I am here
Cannes SILVER – MOBILE – Ford Max Motor Dreams
Cannes BRONZE – DIRECT - The other sound of the sea
Cannes BRONZE – INNOVATIVE USE AUDIO – Ford Sound of Glory
Cannes BRONZE – CYBER – Ford Max Motor Dreams
Cannes SILVER – DESIGN– Kiss TV Songs without music
Cannes BRONZE – PR – Generali BirdHouse Alarm
Cannes BRONZE – CONTENT– Kiss TV Songs without music
Cannes BRONZE – MOBILE – Samsung Smart Toys
Cannes SILVER – DESIGN – P&G Switch Off
Cannes BRONZE – PRINT – P&G Pants
Cannes - GOLD – FILM– ISA
Eurobest - GRANDPRIX – AUDIO – Ford Sound of Glory
Eurobest - SILVER – DESIGN – Generali BirdHouse Alarm
Eurobest SILVER – PR – Ford Max Motor Dreams
Creative Circle UK- GOLD - Experimental - I am Here
Creative Circle UK - GOLD - Interactive OOH - The Big Issue
Creative Circle UK - SILVER - Innovation OOH - I am Here
Creative Circle UK- SILVER - Media - The Big Issue
Creative Circle UK - BRONZE - Interactive OOH - Decode the truth / Amazon Prime
Creative Circle UK - BRONZE - Writing OOH - Clarksons F***er / Amazon Prime
Creative Circle UK- BRONZE - Idea - The Big Issue
Creative Circle UK- BRONZE - Digital OOH - The Big Issue
Creative Circle UK - BRONZE - Design - Barnardos
Creative Circle UK - SILVER - Design - BedTime Stories
Creative Circle UK- BRONZE - Idea - Bedtime Storie
The Drum UK - Best pivot experiential - Peperami Wedding
The Drum UK - Best Digital OOH - The Big Issue
The Drum UK - Best use of location - The Big Issue
The Drum UK - Innovation in OOH - The Big Issue
The Drum UK - Best use of OOH - The Big Issue
Best UK Brand Documentary 2021 - Image Beyond Kaspersky
Epica - BRONZE – Cyber – Ford Max Motor Dreams
Clio Awards – BRONZE – CYBER – Ford Max Motor Dreams
Clio Awards – SILVER – Mobile – Ford Max Motor Dreams
Clio Awards - SILVER - Direct - Test Betico
One Show - GOLD - Test Betico - Betis
One show – BRONZE – TV - FIAT SPA
One Show – MERIT – CYBER - P&G Barbecue
One Show – BRONZE – MEDIA – Carrefour Booksale
One Show – BRONZE – Innovation – FirstDrive
One Show – BRONZE - Design – P&G Switch Off
D&AD – MERIT – ARTDIRECTION - Fiat Windows
D&AD – MERIT – ARTDIRECTION - Fiat Numbers
D&AD - YELLOW PENCIL - Test Betico
Effies (Spain) - SILVER - The other sound of the sea
Effies (Spain) - GOLD - Central Lechera Asturiana
Effies (Spain) - SILVER - CLAS brand building.
Effies (Dubai) - GOLD KC 2X
Effies (Spain) - SILVER - Doritos Pepsico - 2X
ADC – GOLD – INTEGRATED - The Most Expensive Objects
ADC – SILVER - Design – P&G Switch Off
El Sol de Iberoamerica – GOLD – DIGITAL - Mc_Cutout Promo
El Sol de Iberoamerica – GOLD – MEDIA - McDonalds Hoodie
El Sol de Iberoamerica – GOLD – DESIGN - Ford Max Motor Dreams
El Sol de Iberoamerica – GOLD – DIGITAL - Ford Max Motor Dreams
El Sol de Iberoamerica – GOLD – MEDIA - DGT The Most Expensive Objects
El Sol de Iberoamerica – GOLD – HEALTH - TestBetico
El Ojo De Iberoamerica – GOLD – DESIGN – Generali BirdHouse Alarm
El Sol de Iberoamerica – SILVER - CONTENT–M80 Ghost Festival
El Sol de Iberoamerica – SILVER – OUTDOOR – BloodSports
El Sol de Iberoamerica – SILVER – BRAND EXPERIENCE – McCutOut Promo
El Sol de Iberoamerica – SILVER – PR – McCutOut Promo
El Sol de Iberoamerica – SILVER - Gaming - Doritos Crunch explosion
El Ojo De Iberoamerica – SILVER – SUSTAINABLE – Generali BirdHouse Alarm
El Ojo De Iberoamerica – SILVER – TV – DGT The Most Expensive Objects
El Sol de Iberoamerica – BRONZE - MEDIA –M80 Ghost Festival
El Sol de Iberoamerica – BRONZE - TV –Once Lotery Father
El Sol de Iberoamerica – BRONZE - DESIGN –Bloodsports
El Sol de Iberoamerica – BRONZE - RADIO –Ford Water
El Sol de Iberoamerica – BRONZE - CYBER – Ford Max Motor Dreams
El Sol de Iberoamerica – BRONZE - MOBILE – Ford Max Motor Dreams
El Sol de Iberoamerica – BRONZE - PROMO – Bloodsports
El Sol de Iberoamerica – BRONZE - CYBER – Iberia San Valentin
El Sol de Iberoamerica – BRONZE - TV– DGT The Most Expensive Objects
El Sol de Iberoamerica – BRONZE – CYBER – DGT Breathing Billboard
El Sol de Iberoamerica – BRONZE - PR –FORD Merry Little Cars
El Sol de Iberoamerica – BRONZE - Print - McDonalds Bicis
El Sol de Iberoamerica – BRONZE - Social - La Salsa Imposible
El Sol de Iberoamerica – BRONZE - DIGITAL - TwitterPuzzle Jeep
El Sol de Iberoamerica – BRONZE - BRAND EXPERIENCE –McDonald´s Hoodie
El Sol De Iberoamerica – BRONZE – TV – DGT The Most Expensive Objects
El Sol De Iberoamerica – BRONZE – MEDIA – Ford Lights
El Sol De Iberoamerica – BRONZE – DIRECT – Ford Lights
El Ojo - GRANDPRIX– OUTDOOR – Jornal da Tarde Highlighter
EL Ojo – GOLD – MOBILE - Ford Max Motor Dreams
EL Ojo – GOLD – INNOVATION - Ford Max Motor Dreams
EL Ojo – SILVER – DESIGN - Ford Max Motor Dreams
EL Ojo – SILVER – INTERACTIVE - Ford Max Motor Dreams
EL Ojo – SILVER – RADIO - Ford Agua
EL Ojo – BRONZE – RADIO - M80 Ghost Festival
EL Ojo – BRONZE –EXPERIENCE – Bloodsports
EL Ojo – GOLD – PRINT - ChupaChups Stadium
EL Ojo – GOLD – PRINT - ChupaChups Square
EL Ojo – GOLD – PRINT - ChupaChups Bar
FIap – GOLD – OUTDOOR - Jornal da Tarde Highlighter
Fiap – GOLD –OUTDOOR - ChupaChups Stadium
Fiap – GOLD – OUTDOOR - ChupaChups Bar
Fiap – GOLD – OUTDOOR - ChupaChups Square
Fiap – GOLD – PRINT- Ariston Polo Shirt
Fiap – GOLD – PRINT- Ariston Jeans
Fiap – SILVER – PRINT – Heredia coffee Concerts
Fiap – SILVER – PRINT – Heredia coffee Movies
Fiap – BRONZE – M80 Ghost Festival
Fiap – BRONZE - Ford Max Motor Dreams
CdeC (Spain) – SILVER – Generali Birdhouse Alarm
CdeC (Spain) – BRONZE – Ford Max Motor Dreams
CdeC (Spain) – BRONZE – Ford Sound of Glory
CdeC (Spain) - MERIT - Melanoma Collection Generali
CdeC (Spain) - BRONZE - Cruz Campo I Hate You
CdeC (Spain) - SILVER - McDonald’s Bicis
CdeC (SPAIN) – BRONZE – TV – The Most Expensive Objects
CdeC (SPAIN) – BRONZE – Campaign – The Most Expensive Objects
Cannes Shortlist – FILM – DGT The Most Expensive Objects
Cannes Shortlist – RADIO – Ford Water
Cannes Shortlist – BRANDED CONTENT – Kiss TV Songs without music
Cannes Shortlist – PR – Ford Merry Little Cars
Cannes Shortlist – DESIGN – Generali BirdHouse Alarm
Cannes Shortlist – PR – Generali BirdHouse Alarm
Cannes Shortlist – PRODUCT DESIGN – Generali BirdHouse Alarm
Cannes Shortlist – INNOVATION – Ford Max Motor Dreams
Cannes Shortlist – MOBILE – Ford Max Motor Dreams
Cannes Shortlist – PR – Ford Max Motor Dreams
Cannes Shortlist – PRODUCT DESIGN – Ford Max Motor Dreams
Cannes Shortlist – DIGITAL CRAFT – Ford Max Motor Dreams
Cannes Shortlist – PR – Ford Max Motor Dreams
Cannes Shortlist – MEDIA – MonkeyWeek Garage Concerts
Cannes Shortlist – OUTDOOR – MonkeyWeek Garage Concerts
Cannes Shortlist – OUTDOOR – ChupaChups Stadium
Cannes Shortlist – OUTDOOR – ChupaChups Bar
Cannes Shortlist – OUTDOOR – ChupaChups Square
Cannes Shortlist – PRINT – Ariston PoloShirt
Cannes Shortlist – PRINT – Ariston Jeans
Cannes Shortlist – PRINT – Fiat Windows
Cannes Shortlist – PRINT – Fiat Numbers
Cannes Shortlist – OUTDOOR – Jornal da Tarde Highlighter
Cannes Shortlist – PRINT – Fiat Woman
Cannes Shortlist – PRINT Fiat Couple
Cannes shortlist – MEDIA – Carrefour Booksale
Cannes Shortlist - OOH - Ford First Drive
And many more….
Thank you!