Awards: Cannes, Eurobest, CdeC, El Ojo, El Sol, Epica and Art Directors Club.
BirdHouse Alarm - Generali
The biggest insurance company in Europe, Generali, was having a hard time to connect with consumers in north Spain, where they were perceived as a big international brand. The briefing was to create an ad, but instead, we have found a way of helping on a major local issue, building fire detection birdhouses to help on finding fires earlier and therefore, preserving the area. Besides the big impact on local communities lives, the activation has brought an amazing impact on the brand´s perception locally.