Awards: Cannes, Eurobest, El Sol de Iberoamerica , El Ojo de Iberoamerica, CdeC Spain, among others.
Merry Little Cars - Ford
Merry Little Cars was part of a strong Ford´s activation and content platform that aim to bring the brand the Brand closer to people´s lives in Spain. For one day, the Ford Factory in Spain has assembled small cars instead of the regular ones, and donate them to Spanish kids in need. That has generated the biggest Social PR campaign on the Brand history.