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Rise Fast Work Young
With more than 188,000 worker shortages in the hospitality sector In the UK, and 80% of UK workers thinking hospitality is not an appealing industry to work in, we needed to change the face of Hospitality in the UK. Rise fast work young is a totally different tone of voice for the category. It is a reminder that Hospitality can be a great industry, where people come together and have some fun. We started by defining a unique visual style that would display aspirational characters proudly representing the sector. The faceless animated profiles were an invitation to young people to be part of something and were the core of a national integrated campaign that shifted the future of an entire industry.