SmartToys - Samsung

Searching for a balance in between technology and a healthy physical life for kids, Samsung developed a series of special toys, as promotional accessories for the TabKids. The Smart Toys came with movement sensors that would measure the time kids play in real life, and turn that time into time they could play with their TabKids. So the more kids play physically, the more they could play with technology. Launched in 2013, the idea was pioneer to open such a discussion in Spain, and has helped to give the Korean Brand a strong local market presence.

Awards: Cannes, Clio, One Show, Eurobest, El Sol de Iberoamerica , CdeC Spain, among others.
Smart Toys won the first south European Cannes Lion for the Korean Network Cheil, and was, later that year, distributed on more than 15 countries.